LO3 Viewer Profile

Hello and welcome to episode 3 of DB this episode we will discus imaginary entity.

Ross is 21 and lives in Sheffield and he is an urban venturer. He is a student at a local university and ha a part time job at a local H&M. Ross also shares a semi-detached 3 bedroom house with two of his best mates. Ross likes films that a realistic like "This is England" and "4 Lions", Ross overall likes "Film 4" and "Warp Films". Ross likes these as they are a certain genre that bring him pleasure as said by (Rick Altman 1999). Ross comes from a wealthy family but wishes to be independant therefore he likes entertainment products that include social realism. Ross enjoys sports like rugby and ice hockey that he plays every second Sunday. Ross also enjoys to go out with his friends to go to certain events and to just catch up with his friends.

Starter

disposable income - money that a person is free to spend on whatever they want not the money spent on taxes and other essentials. Spending power. Groups with most spending power is groups A,B,C1.

Rick Altman (1999)
Different genres offer different pleasures. 

Starter task 24/Nov/14

1. edit vlog 2
2. Finish Vlog 2
3.

Unit 3 roundup

In this session I have used theory a lot to make sure that I know  how to use it to ensure I have made progress.

Next step
- write the script
- finish moodboard
- make audience profile

Task 3 Units and Gratifications

Tyrannosaur offers the gratification surveillance about working class poverty and uncontrolled anger.

Task 3 NRS data

NRS stands for National Readership Survey
Lifestyle is a way someone lives
Spending power is disposable income that is left after paying for your essentials.

Demographic

Demographic
- demo
- graphic
- rap
- graph
- hi
- mode
- emo
- dog
- me
- gap
- medic
- grape
- drag
- carp
- read
- rape
- pic
- pc
- gram
- hope
- dope
- mop
- drop
- hop
- grip
- dip
- hip
- grim
- him
- chop
- macho 
- cargo
- mice
- magic
- cigar 
- cod 
- mod 
- head

Imaginary Entity

- 18-40 years old
- Mostly male
- Pub, sport
- Working class

Audience Theory

There are a number of theories (academic ideas) about why audience consume media products.

John Hartley (1997) and Ien Ang (1991) sugested that producers create invisible fictions or imaginary enteties before creating a media prduct.

This is the starting point for creating the profile and the image that you will use in it.

Demographic

(guess)demographic - a chart of incomes? or audience?

(actual meaning) Demographic - categorize certain elements of audience
- age
- gender
- interests/lifestyle
- location
- education
- ethnicity
- accesibility

"Starter - Self Assessment"

record vlog 2
edit vlog 2